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^ Important!! E-mail!!!
When I receive E-mail flagged as "Important", it almost always means that the sender has poor time management skills and an inflated sense of self-importance. The higher the supposed "importance" rating, the poorer the time management and the more inflated the self-importance. (Does anyone ever mark a message as "moderately important", in between "normal" and "very important"? Does anyone ever mark a message's importance as below "normal"?) Only rarely is the message really more important than the rest of the real (non-spam) messages I receive.
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Maybe it's because I am more likely to read that word as "importunate." :-)
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I use high very sparingly, generally to mean "read this one, don't wade through the fifty message thread."