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Food badvertising
Nov. 23rd, 2013 07:17 pmI find it disturbing that the upcoming Hunger Games movie is being heavily promoted by a tie-in campaign by Subway.
There's a new chocolate cereal product called "Krave". The name (and its spelling) make me twitch from the start. Then there's the advertising.
A small brown square-ish thing wanders around, calling for its "mommy". It finds a foil-wrapped chocolate bar lying down. The foil opens, revealing the bar's squares; the little one screams in horror. Then the bar squares leap on the little one and devour it to the last crumb, like the little blue goblin monsters in Galaxy Quest. Then one of the bar squares starts "looking" around, calling for "baby? baby?"
I am unable to fathom what message this is intended to convey. The cereal is undead and rises from the foil crypt? The cereal is not only cannibalistic, but eats its own children? At any rate, it doesn't inspire me to eat the stuff. Quite the opposite.
There's a new chocolate cereal product called "Krave". The name (and its spelling) make me twitch from the start. Then there's the advertising.
A small brown square-ish thing wanders around, calling for its "mommy". It finds a foil-wrapped chocolate bar lying down. The foil opens, revealing the bar's squares; the little one screams in horror. Then the bar squares leap on the little one and devour it to the last crumb, like the little blue goblin monsters in Galaxy Quest. Then one of the bar squares starts "looking" around, calling for "baby? baby?"
I am unable to fathom what message this is intended to convey. The cereal is undead and rises from the foil crypt? The cereal is not only cannibalistic, but eats its own children? At any rate, it doesn't inspire me to eat the stuff. Quite the opposite.
